Agata Ageieva

Senior Product Designer

October 2021
Archive

A progress hub on the profile page

The goal was to make it easier for people to track their progress and understand their fitness stats. The new design also simplified the UI and made the stats easier to navigate.

Two profile screens: the profile with a Progress tab showing daily steps, and the progress view with weekly stats, a personal goal and challenges.
Discipline
Product design
Company
Relive
Year
2021
Timeline
1 week

01
Problem

Dozens of interviews told us that the only person our users want to compete with is themselves, so Relive wanted to show them how they were doing.

But in a fast-moving company with several product teams chasing their own goals, features end up scattered across the product. Stats were one example. Several pages showed different stats, and several flows showed them again.

02
What I did

I start every project by asking what outcome I'm designing for. With my PM and product analyst, we defined success. It was a low-impact bet, a nice-to-have, so we agreed to keep the change as long as it didn't hurt our safety metrics.

For projects like this I design the 10x experience, then the most minimal one, then settle in the middle. After discussing the sketches, I put together a wireframe for the engineers to scope, and started on the UI based on what fit the time we had.

Three paper sketches of a profile page with Progress and Activities tabs and stats cards for steps, meters, elevation and minutes.
Sketches, from extreme to minimal.
A wireframe before and after scoping with the team: location, activity count, calories and communities crossed out; daily steps, weekly stats, a personal goal and challenges kept.
Scoping the wireframe with the team.

03
Design

I kept the UI modular. Relive was a startup still figuring things out, so things could be added or removed. And since this wasn't a high-impact page, we wanted any later change to take little time.

Building blocks, annotated: steps first because they need no recording, weekly instead of daily progress, a neutral set of stats, personal goal progress, and challenges in progress and completed.
The building blocks, and why each one is there.

04
Impact

We ran the design as an A/B test. It didn't hurt any metric except engagement with people's own activities, which we fixed in the next iteration.

We saw no effect on retention or growth, but people spent more time on the profile's Progress tab, and more of them went deeper into their stats.