About me
Hi, I'm Agata
I'm a senior product designer with over ten years of experience. I specialise in reshaping how a product works, especially on two-sided platforms where design decisions affect revenue, and I judge my work by what it changes for users and the business.
I think in systems and care about the details. I work with product and engineering to decide what's worth building, then stay close to the build through design systems and prototypes, so what ships matches the intent.
I'm based in Amsterdam.
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Experience
Six product teams since 2015
2025 – nowAmsterdam
Senior Product Designer, CrowdBuilding
Led the complete redesign that turned a static index of housing initiatives into an interactive platform. Designed new tools for broadcast messaging, event creation and home listings, plus an enriched user dashboard. Reworked initiative creation and search, shifting discovery from initiatives to available homes.
2023 – 2024Remote · Contract
Senior Product Designer, Playbook
Led the project that moved a subscription platform for fitness creators from a single subscription to multiple subscriptions. Researched creator and subscriber scenarios, then designed a modular system that could support future subscription models and opened new revenue streams for creators.
2021 – 2023Amsterdam
Lead Product Designer, Relive
Grew the design team from one designer to nine through hiring and mentoring. Set the team's priorities against business goals and shaped product strategy together with the Lead Product Manager.
2020 – 2021Amsterdam
Senior Product Designer, Growth, Relive
Designed and ran experiments across the growth funnel. Formed hypotheses with the Product Manager, designed the solutions, and turned experiment results and follow-up research into next steps.
2019 – 2020Amsterdam
Senior Product Designer, Asellion
Designed the partner side of an enterprise B2B e-commerce platform for chemical suppliers, covering both supply and demand. Streamlined how partners set up and close deals, saving them time and money.
2017 – 2019Amsterdam
Product Designer, then Lead Product Designer, MyCujoo
Designed the partner tools for a live-streaming platform for amateur and semi-pro football, and the company's first native consumer app. Promoted to Lead Product Designer and grew the design team from one to four.
2015 – 2017Amsterdam
Product & UX/UI Designer, Undeveloped
Created the brand identity from scratch and led a platform redesign that built customer trust and cut cancelled transactions. Designed the UI style guide that became a library of front-end components.
2013 – 2015Kharkiv and Amsterdam
Freelance and agency designer
Designed websites, logos and promotional materials for small and medium-sized businesses, independently and with ATON creative agency and Spotzer Media Group.